Date Published: 02/12/2024

Jumilla wine region shortlisted for prestigious award

A brand new campaign highlights the unique, world-class wines from Jumilla DOP

Wine growers in Jumilla are celebrating another impressive win after being shortlisted for the International Wine Merchant Awards.

The Jumilla DOP (Denominación de Origen Protegida) Regulatory Council's latest campaign, ‘Jumilla. Dialogues of Art and Wine. Chapter 2: The Elaboration’, has made the final cut, beating out many other well-renowned regions.

This innovative campaign aims to highlight the artistic and creative value of the winemaking process and promote the produce from Jumilla DOP, a region known for producing high-quality wines.

The campaign was developed in collaboration with chef Pablo González-Conejero, ambassador of the DOP Jumilla and designer Rosana Galián from Garra Studio. Through a series of meetings and visits to wineries, the designer created unique designs inspired by the winemaking process.

This stunning campaign promotes the creative value of winemaking and compares it to the creative process of designers and artists. By highlighting the artistic and cultural aspects of the DOP Jumilla, the campaign aims to reposition the brand and showcase its unique character.

‘Jumilla. Dialogues of Art and Wine. Chapter 2: The Elaboration’ is a fresh approach to wine marketing that combines art, culture and tradition.

The campaign's innovative approach has clearly caught the attention of the International Wine Merchant Awards, and it will be interesting to see if it takes home the award for Best National Campaign and Promotion Initiative.

For more local events, news and visiting information go to the home page of Jumilla Today

Image: DOP Jumilla

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Plaza del Rollo, 1 30520 JUMILLA

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Oficina de Turismo Jumilla

The tourist office in the centre of Jumilla is easily found by driving straight into the centre of the town along the Avenida de Murcia and following the signposts. The tourist office is alongside the Parque de Don Albano Martínez Molina, where there are a number of parking spaces.

Jumilla, in the north of the Region of Murcia, has become internationally famous over recent decades due to the quality of the wines produced in the municipality, and wine tourism has begun to attract visitors from other parts of Spain and the rest of Europe.

The tourist office is happy to provide a range of maps and leaflets showing the different bodegas which can be visited within the municipality. Some of these form part of the Rutas del Vino de Jumilla, the Jumilla wine route, and can either be visited as a guided tour or sell their produce directly to the public.(see feed below for more details)

However, the town and the surrounding countryside have plenty of other attractions for visitors, and the popularity of Jumilla wines is leading more and more people to discover other facets of the tenth largest municipality in Spain.

Jumilla Tourist Office

These include the spectacular countryside and birdlife in the Sierra del Carche, the historic remains which range from cave paintings and a Roman mausoleum to the castle, the Iglesia de Santiago, the Town Hall and the Teatro Vico, and the gastronomy: rich stews are accompanied not only by the wines of the area but also by Jumilla pears, which also enjoy Denomination of Origin status.

Tourism in Jumilla is not as seasonal as it is in the coastal areas of the Region of Murcia, but the town is at its liveliest during the fiestas in Holy Week and the August Fair, which incorporates the grape harvest celebrations and the Moors and Christians parades.

The Altiplano of the Region of Murcia, which consists of the municipalities of Jumilla and Yecla, is only just over an hour by car from the Mar Menor, Cartagena, Mazarrón, Torrevieja and Alicante, and anyone wishing to visit real inland Spain and world-class wineries is advised to include Jumilla in their schedule.