Costa Blanca returns to FITUR: Beyond sun, sea and sand
Catral, Almoradí and Torrevieja are some of the towns representing the Costa Blanca at the 2025 International Tourism Fair
The Costa Blanca is set to make an exciting return to the International Tourism Fair (FITUR) 2025 in Madrid, which runs from January 22 to 26. This year, the Vega Baja region will showcase its rich cultural tapestry, renowned celebrations and exceptional gastronomy, positioning itself as a destination that offers much more than just sun and sand.
FITUR, short for Feria Internacional de Turismo, is one of the largest and most important tourism trade fairs in the world. Held annually in the Spanish capital, FITUR brings together professionals from the global tourism industry to showcase their destinations, products and services.
It serves as an important platform for towns and cities to promote themselves as attractive holiday destinations.
The Alicante municipalities will be located in pavilion number 7, under the banner of the Costa Blanca brand, and here they will present novel tourist attractions alongside tried and tested destinations and activities.
The presentations will kick off with Catral, which will promote its Santa Águeda and Chupinazo festivals. These vibrant celebrations are a testament to the region's deep-rooted cultural heritage and the warm hospitality of its residents.
Here’s the programme of some of the Costa Blanca municipalities that will be participating in FITUR:
Almoradí
Wednesday January 22:
Presentation of the 10th National Artichoke Congress
Presentation of the poster for Holy Week in Almoradí 2025
Benejuzar
Wednesday January 22:
Presentation of the Gastronomic Guide of Benejúzar
Presentation of the European Petanque Championship in Benejúzar
Thursday January 23:
Presentation of the flora and fauna in the Sierra de Benejúzar
Cooking demonstration by Toña de Repulgo from Benejúzar by Alicia Bakery
Saturday January 24:
Presentation of the International Band Competition of CCTT Villa de Benejúzar
Presentation of ‘La Jota de Benejúzar, a unique personality in the folkloric expression of popular art’
Catral
Wednesday January 22:
Presentation of ‘Catral, your town and mine’
Friday, January 24:
Recreation of the Chupinazo in the Plaza de Callao, with a band, live performances and entertainment for the public
Cooking demonstration of artichoke gnocchi with date pesto and sunflower seeds, by the Finca Atardecer Restaurant
Dolores
Friday January 24:
Presentation of the Dolores Livestock Fair (FEGADO)
Torrevieja
Wednesday January 22:
Presentation of the signing of the Torrevieja – Alicante Sur agreement
Presentation of the campaign ‘Torrevieja se vive’
Thursday January 23:
Presentation of the guide for children
Presentation of the cultural programme, Torrevieja carnival and gastronomic calendar
Presentation of the Euromarina Optimist Trophy
Also of interest: Murcia showcases its cultural and tourist treasures at FITUR 2025
Image: FITUR
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