Date Published: 10/07/2024

Jumilla shows off new colouring for its Monastrell wine

The Council has presented its new corporate image, based on the colour Monastrell and paying homage to the town’s wine activities

The Ayuntamiento de Jumilla has unveiled a new brand image, which was presented this week at the auditorium María Ángeles Tomás of the Professional Conservatory of Music.

Pantone 228 has been given the name for the colour Monastrell, and has been chosen as the predominant colour to represent Jumilla Town Hall with this new corporate identity.

Monastrell is a type of grape variety used to produce wine, and the choice of this colour and name for Jumilla’s new branding is a reference to the town’s close links to the wine production sector.

The corporate identity has up to 16 different versions of the Town Hall logo in various different formats used for the creation of graphic material or printing, in addition to the vectorisation of all the versions.

This rebranding has been carried out by the Jumilla company NX Grafismo y Servicios Informáticos.

As the Mayor of Jumilla, Seve González, pointed out, “This new corporate identity represents the Town Hall as an institution in the 21st century and in no way replaces the coat of arms of the city of Jumilla, which will continue to be used on many occasions.”

In the presentation of the new corporate image, it was also explained that the project has been followed by a working group composed of all the political groups that make up the Town Council and the collaboration of authoritative voices such as Cayetano Herrero, director of the Ethnographic Museum, and Estefanía Gandía, museum technician of the Town Council. In this collaborative effort, all participants have had the opportunity to express their considerations, doubts and suggestions.

From now on, any professional, collective, club or association can contact the City Council’s communication and press department to request all the files and versions or the user manual for this new corporate image.

This contract was awarded to the company NX Grafismo y Servicios informáticos for a price of 14,500 euros plus VAT (17,545 euros), which includes the development and design work to come up with the new image, a user manual and a video presentation. This company will also be responsible for making the poster announcing the 2024 Fair and Festivals in Jumilla and the programme of events for the Feria, as well as various designs and lettering for the common areas of the City Council.

For more local news, events and visiting information go to the home page of Jumilla Today

Images: Ayuntamiento de Jumilla

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Oficina de Turismo Jumilla

The tourist office in the centre of Jumilla is easily found by driving straight into the centre of the town along the Avenida de Murcia and following the signposts. The tourist office is alongside the Parque de Don Albano Martínez Molina, where there are a number of parking spaces.

Jumilla, in the north of the Region of Murcia, has become internationally famous over recent decades due to the quality of the wines produced in the municipality, and wine tourism has begun to attract visitors from other parts of Spain and the rest of Europe.

The tourist office is happy to provide a range of maps and leaflets showing the different bodegas which can be visited within the municipality. Some of these form part of the Rutas del Vino de Jumilla, the Jumilla wine route, and can either be visited as a guided tour or sell their produce directly to the public.(see feed below for more details)

However, the town and the surrounding countryside have plenty of other attractions for visitors, and the popularity of Jumilla wines is leading more and more people to discover other facets of the tenth largest municipality in Spain.

Jumilla Tourist Office

These include the spectacular countryside and birdlife in the Sierra del Carche, the historic remains which range from cave paintings and a Roman mausoleum to the castle, the Iglesia de Santiago, the Town Hall and the Teatro Vico, and the gastronomy: rich stews are accompanied not only by the wines of the area but also by Jumilla pears, which also enjoy Denomination of Origin status.

Tourism in Jumilla is not as seasonal as it is in the coastal areas of the Region of Murcia, but the town is at its liveliest during the fiestas in Holy Week and the August Fair, which incorporates the grape harvest celebrations and the Moors and Christians parades.

The Altiplano of the Region of Murcia, which consists of the municipalities of Jumilla and Yecla, is only just over an hour by car from the Mar Menor, Cartagena, Mazarrón, Torrevieja and Alicante, and anyone wishing to visit real inland Spain and world-class wineries is advised to include Jumilla in their schedule.